(con)juncture was lawson fletcher's thought pile. Now blogging at soundofruins.net
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old ads

You know the kind; commercials that originally aired in the 90s or something and somehow are still being shown intermittently on networks, like legitimately.

What is happening here? There's a specific audience reaction to this fact, a moment of viewing that is rendered strange as we recognise the inevitable history of our viewership, not as if totally suspended in the immediate present (which you'd think consumer culture would be at pains to maintain this 'ideology'? So why show old ads?).

Needs more.

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